T3Media Announces Partnership with Firehorse Archive

T3Media, a leader in title management, delivery, and monetization services for media and entertainment companies, today announced a partnership with Firehorse Archive. Firehorse Archive collection offers unique access to thousands of raw video clips from the Arab World and the Middle East via the website www.firehorsearchive.com.

The archive is powered by Library Manager, T3Media’s core platform. The professionally shot and catalogued content from more than 20 countries across the region can be easily searched via keyword, enabled through metadata curation and consistency. Firehorse is able to monetize this content by leveraging T3Media’s long history of licensing innovative and powerful footage along with a simple and straightforward portal interface.

Commenting on the launch of the Firehorse Archive, Partner and Head of Archive Mouna Mounayer said that “since our inception as a production company in the early 1990’s we believed the footage we were generating was both a treasure and a valuable commodity, which should be built upon, expanded and eventually turned into an independent business. And so it was from the beginning of the journey that we were looking for a partner in the Archive industry whose expertise we could rely on and whose reputation was of the highest order. T3 Media fit the bill on all counts. Their suite of technologies from platform to portal development to licensing have helped launch the Firehorse Archive from an idea into a business. In our region, the Middle East, where there are only a handful of other online archives, I believe that because of the quality and uniqueness of our content and the cutting edge technology and reach provided by T3Media we have an enviable edge.”

“From the beginning T3Media has supported content curators through our licensing business,” said Matt Weiser, senior vice president of global sales for T3Media. “The Firehorse Archive project was particularly rewarding for us as a company as the business need spread across multiple product lines, proving T3Media’s holistic approach to content monetization and distribution is sound and provides true value to our clients.”